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Spok began with a question.
"If you could wave a magic wand, what would you have AI do?"
This was in January 2024, when it seemed like everyone dabbling in artificial intelligence was simultaneously ahead of and behind the adoption curve at the same time. Our team's only certainty was that within the next 5 years, the most successful companies will be those who integrate AI first, and those who do it best. So when our cofounder, Andy, asked his magic wand question, the response was, "we would have AI do the scavenger hunt."
"The scavenger hunt" refers to the time-consuming process of analyzing relevant data sources so marketers and business leaders can make informed decisions that drive ROI and growth. Also known as, "making data-driven decisions."
Over and over again in conversations ranging from two-person startups to international retail chains, the constant, unending thirst for actionable insights was impossible to ignore.
Currently marketers must make decisions based on a variety of (sometimes very expensive) sources and tools. However, we know that AI excels at finding patterns in large, unstructured data sets. So we set about trying to make a an AI tool that delivers what every marketer needs, which is how we landed upon "actionable insights in 60 seconds".
So what exactly is Spok?
Spok is a growth hacker who analyzes unstructured datasets to return insights.
Spok is a data scientist who accesses web APIs to inform recommendations.
Spok is a creative partner who is perpetually open to feedback.
Spok is a content strategist whose sole focus is your business.
Spok is your AI marketing expert.
Today we are launching with main functions: Spok Chat, Keyword Discovery, and Content Strategy. Our hope is to continue rolling out features that help people complete marketing tasks better, faster, and more easily. Get started with a free, 7-day trial of Spok.
Let's dive into how to leverage each function in your workflows.
Chat
Make smarter, faster decisions with Chat. Spok Chat combines the creativity and reasoning of LLMs with real-time information to return data-driven, actionable answers to your questions. This is achieved with four inputs:
- First party data (your business). Spok creates an understanding of your business based on your URL or provided information, which includes your industry, competitors, and customer segments.
- The internet. Spok gets a daily update of the entire internet, which it then treats as a large, unstructured dataset to mine for insights.
- Third party data (Web APIs). Because the regular internet isn't enough, Spok also accesses web APIs to provide recommendations backed by reputable data, and we are adding more sources all the time.
- Marketing expertise. We layered our own special sauce on top of it all, to give Spok an edge that you won't find anywhere else.
The result? Well, give it a spin and let us know if Spok gives you actionable insights in 60 seconds.
Keyword Discovery
"Showing up on Google" is a consistent priority, as well as a consistent paint point, for many businesses. Search Engine Optimization (SEO) is complicated, expensive, and essential to long-term success. And while AI excels at generating SEO content, any marketer worth their salt knows it takes more than a blog post to rank for search.
Keyword Discovery was built to deliver search content strategies that drive ROI, no matter your level of expertise. The search bar is a window into the internet's soul, and we made Spok to peek inside and give users not just keywords or SEO optimizations, but deep AI insights about the billions of people who are typing their wants and needs into the search bar at any given moment. Here is how:
Keyword Research
Spok scours external sources to return curated lists of keyword opportunities based on your URL, or any prompted topic. What does "curated" mean?
- Organized in Smart Topics. Spok groups keywords into recommended topics, paired with a deep AI insight about the search query.
- New, novel, and interesting keywords. Spok finds high-volume, low-competition opportunities for relevant topics.
- Refine with natural language prompting. Want more question-based keywords? Or fewer local results? Simply ask.
Search Engine Results Page (SERP) Analysis
Unlike other tools whose SERP "analysis" is merely a SERP screenshot, Spok analyzes a SERP for you by providing a clear summary with key takeaways and instructions on how to rank.
- Types of content. Get an overview of the SERP to quickly determine what content is needed to successfully rank.
- Audience Insights. Learn about the person behind the search query to validate if a keyword is targeting the correct audience for you.
- Content Strategy. Understand at-a-glance what steps are needed to successfully implement a content strategy for a keyword.
Content Strategies
Turn any topic, idea, or goal into a cohesive content strategy in seconds. Spok can suggest innovative ways to reach your target audience based on a SERP analysis, or with a natural language chat.
Ideas
Simply describe what you are trying to achieve with natural language prompting to get started.
- Endless iteration. Explore your options by generating similar ideas in two clicks
- Natural language feedback. If Spok's content strategies are not hitting the mark, simply describe what you would like adjusted.
Marketing Plans
Stop publishing pages and then wondering why they aren't getting any traffic. Start planning across your marketing mix to create and build momentum.
- Content for every channel. Review how a content strategy idea could be implemented across potential marketing channels
- Tailored to your business. Select the marketing channels relevant to your business to begin generating strategically optimized content.
With its three core functions—Chat, Keyword Discovery, and Content Strategy—Spok empowers marketers to make data-driven decisions quickly and efficiently. Spok is more than just another AI tool—it's a comprehensive marketing partner designed to streamline your workflow and uncover hidden opportunities.
By combining the power of large language models with real-time data and web APIs, Spok offers a unique advantage in today's fast-paced digital landscape. Whether you're seeking instant strategic insights, diving deep into SEO optimization, or crafting omni-channel content strategies, Spok is equipped to elevate your marketing game.
At Forum3, we're just getting started with Spok. Our vision for the future is ambitious and exciting:
- Proactive Insights: Get ready for a product that greets you with new, interesting, relevant, and most importantly actionable insights, every day .
- More expertise: We'll continue to add new features and capabilities to help you tackle a wider variety of marketing tasks efficiently and effectively.
- More data sources: Spok is only as smart as its data, so our goal is to integrate more first-party and third-party sources on an ongoing basis.
- Better memory & organization: Easily save, find, and jump back into conversations and projects.
Spok is more than just a tool – it's a partner in your marketing journey. We're excited to see how it will transform the way you approach your marketing strategies and drive results for your business.
Ready to give it a go? Experience the power of AI-driven marketing insights firsthand with a free, 7-day trial to Spok.
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