Supercharge Creativity and Productivity with AI for Copywriting

Large Language Models (LLMs) like ChatGPT and Claude have ushered in a new era of content creation. These powerful tools, along with specialized AI copywriting platforms, offer marketers unprecedented capabilities to generate, refine, and optimize written content.

Benefits of AI in Copywriting

Enhanced Creativity

‍AI tools like ChatGPT and Jasper.ai inspire new ideas and suggest unique angles for content creation. They can generate multiple versions of headlines or paragraphs with different tones, providing marketers with a broader range of creative options. AI's ability to analyze vast amounts of data quickly also helps identify emerging trends and popular themes, enabling marketers to create content that resonates with their audience and stays ahead of the curve.

Efficiency and Productivity

‍AI significantly boosts efficiency by automating repetitive tasks such as drafting social media posts or generating outreach emails. This frees up valuable time for marketers to focus on strategy and creative development. AI can complete tasks in a fraction of the time it would take a human writer, with some companies reporting a 20-30% increase in productivity. Additionally, AI tools can work continuously, ensuring consistent content production across various channels.

Scalability

‍AI enables marketers to produce large quantities of high-quality content quickly and efficiently. This is particularly useful for tasks like creating personalized email campaigns for thousands of subscribers or generating unique product descriptions for extensive e-commerce catalogs. AI can also help adapt content for different platforms and formats, transforming a single piece into multiple forms such as blog posts, social media updates, and video scripts.

By leveraging AI for copywriting, marketing professionals can achieve a balance between creativity, efficiency, and scalability, ultimately driving better results and enhancing their overall marketing strategy.

Key Copywriting Tasks You Can Outsource to AI:

1. Social media captions
2. Blog post drafting
3. Headline and tagline brainstorming
4. Landing page copy optimization
5. Outreach email creation
6. Customer service response templates
7. Document rewriting

Can AI tools write SEO content as well? 

Many people equate copywriting with writing search-optimized content for their websites, such as search-optimized landing page headlines, blog posts, or product guides. While most any LLM is capable of writing SEO content, be aware that not all AI tools have access to relevant data such as keyword search volumes, SERPs (Search Engine Result Pages), estimated bid metrics for CPC ads, or keyword competitiveness. If you are looking for an AI tool that can both identify keyword opportunities for you, and then go on to write search-optimized content for that keyword, consider checking out Spok.

Navigating the AI Copywriting Landscape

While AI offers immense potential, it is crucial to understand its limitations and best practices for optimal use.

‍Addressing Hallucinations and Ensuring Accuracy: AI can sometimes generate false or inconsistent information, known as "hallucinations." To mitigate this, 

• Always fact-check AI-generated content, especially statistics, historical facts, product specifications, and company information.
• Consider AI tools that guarantee safeguards against hallucinations.
• Provide the AI with accurate, up-to-date information about your brand and products.

Providing Context for Better Results: Try the following to improve the relevance and accuracy of AI-generated copy.

• Feed the AI your brand guidelines and tone of voice documents.
• Share relevant market research and customer data.
• Provide links to authoritative sources or company materials.
• Offer specific product information and technical details.

Leveraging Source-Based Content: To generate content based on reputable sources, you will need to take extra steps to safeguard against hallucinations.

• Provide sources upfront in your prompts.
• Ask the AI to cite sources for claims and trends.
• Request specific formatting with proper citations.

Best Practices for AI-Powered Copywriting:

• Use AI as a starting point or for ideation, then refine and personalize the content.
• Combine AI-generated content with human creativity and expertise.
• Always review and edit AI-generated copy for brand voice, accuracy, and style consistency.
• Generate multiple versions with AI, then select and refine the best options.

Practical Tips and Examples for Copywriting with AI

Crafting effective prompts is key to getting the best results from AI copywriting tools. Here are some example prompts and tips on how to make them detailed and specific:

Social Media Post for a New Product Launch

"Write a 150-word Facebook post announcing the launch of our new unicorn pool float. Highlight its features, such as being made from durable, UV-resistant material, having a weight capacity of 300 pounds, and including cup holders. Include a call-to-action for a 15% discount on pre-orders."

Blog Post Draft on a Trending Topic

"Draft a 1,000-word blog post about the top summer pool party trends, with a focus on how inflatable unicorn floats are becoming a must-have item. Include recent statistics on pool accessory sales, personal anecdotes from pool party hosts, and tips for throwing an Instagram-worthy pool party featuring our unicorn float."

Email Outreach for Influencer Collaboration

"Write a personalized outreach email to [Influencer Name], a popular lifestyle and travel blogger, inviting them to collaborate on promoting our unicorn pool float. Mention specific posts of theirs featuring pool or beach content that align with our brand, and propose a partnership that includes social media shout-outs and a sponsored blog post about 'The Ultimate Summer Pool Party Essentials'."

Landing Page Copy for a Product-Based Business

"Create compelling landing page copy for our unicorn pool float. Emphasize its unique design, durability, and fun factor. Include customer reviews, a list of product features (size, material, weight capacity, etc.), and a strong call-to-action to 'Add to Cart' with a limited-time offer of free shipping."

Popular AI Copywriting Tools

Copy.ai

Your versatile writing companionCopy.ai is the Swiss Army knife of AI copywriting tools. With its user-friendly interface and extensive template library, it's perfect for marketers who need to produce a wide variety of content quickly. While it may sometimes sacrifice depth for breadth, its free plan makes it an excellent starting point for those new to AI-assisted writing.

• Pros: User-friendly, wide range of templates, free plan available
• Cons: Variable output quality, may lack depth for complex tasks
• Pricing: Limited free plans, or $59/month

Writesonic

The SEO-savvy scribeWritesonic is the go-to tool for SEO-conscious content creators. It excels in crafting search-engine-friendly copy and offers powerful features for rephrasing and expanding existing content. Though it may take some time to master its more advanced capabilities, Writesonic is a valuable asset for marketers looking to boost their online visibility.

• Pros: SEO-focused, content rephrasing and expansion features
• Cons: Learning curve for advanced features
• Pricing: Free trial, then plans starting at $19/month

Jasper.ai

The marketing specialistJasper.ai is the heavy hitter in the world of AI copywriting. It specializes in creating various marketing copy formats and seamlessly integrates with other tools in your marketing stack. While it comes with a steeper price tag and may require some tweaking to nail your brand voice, Jasper.ai is a powerful ally for marketing teams seeking comprehensive AI writing assistance.

• Pros: Specializes in various marketing copy formats, integrates with other tools
• Cons: Higher pricing, may require fine-tuning for brand voice
• Pricing: Starting at $49/month

By leveraging these tools for tasks ranging from social media captions to landing page optimization, marketers can free up valuable time to focus on strategy and creative development.

So will AI replace copywriters?

Inevitably, there will be organizations and employers who think they can replace their copywriters with artificial intelligence. However, we find that organizations who believe they can replace their copywriters, developers, marketers, or account managers with artificial intelligence are the ones who do not recognize the value, judgement, and expertise that a professional human brings to the table (i.e. the copywriter may have just dodged a bullet, even if it doesn't feel like it at the time). Rather than cutting labor costs, the organizations and copywriters that embrace AI into their workflows, and use it to enhance creativity and productivity, are the ones that will truly be reaping the ROI of artificial intelligence.

To harness its full potential, marketers must learn to craft effective prompts, provide context, and always fact-check AI-generated content. Use AI to augment your skills, streamline your workflows, and spark new ideas. But always infuse your unique brand voice, human creativity, and strategic thinking into the final product (like we did with this blog post!). By combining AI's capabilities with human insight and brand knowledge, we can create more engaging, accurate, and impactful copy.

The future of copywriting is here, and it's a collaborative effort between human and machine.